Calling all the ladies who want to activate your secret weapon to attract the opportunities & connections you desire...
What if you could leave your insecurity and self-doubt in the past and show up in the next chapter of your life with a whole new level of confidence…all because you’ve finally connected with your own attractive, heart-centered style?
A transformational 6-month style coaching experience designed to help you discover and embody your heart-centered style. So that you can magnetize the opportunities and relationships you desire.
You're a passionate, driven woman with so much to give
But when you look in the mirror, your reflection tells a different story
The woman you see staring back at you doesn’t look like she’s ready to make her biggest impact yet (she looks like all she’s ready for is Netflix and Chardonnay).
If getting dressed is a drag because nothing in your over-cluttered closet feels like you…
If the styling and makeup techniques you’ve used since the 90s leave you looking lackluster but you feel a bit lost on how to refresh and update them...
If getting dressed for special occasions stresses you out weeks in advance (so much so you actually enjoyed Lockdown Life)...
Here's what you need to know:
When your personal style is aligned with your purpose, your passion and the impact you want to make...
It creates a ripple effect that can transform your whole life
Forget about feeling unsure, insecure, ashamed of the body you have now or how you’ve changed since you were 22…
When you know your style – from head to toe – is aligned with the opportunities you want to attract…
You can live life full out, focused on doing whatever you love most.
But first, you need to figure out how to put yourself together with clothing & style to create that effect…
Maybe you used to have great style, the problem is…
Things have changed (hello gravity!)
& your old tricks just don’t seem to work anymore
You know – in theory – your looks have the power to communicate who you are.
But somehow, something always gets lost in translation.
You’d love some help, but where can you find it?
- Magazines only feature designers (and you’re not quite ready to splurge)…
- StitchFix didn’t send you anything that felt like YOU…
- And the style tips you swiped from that influencer made you feel like an outright fraud…
Not to mention…
You’ve just survived a pandemic by self-soothing in leggings and slippers.
So if the idea of stepping out stylishly clothed again is daunting?
That’s completely normal—and you are NOT alone.
If you just can’t seem to “make it work” and you’re starting to blame yourself, stop. right. there…
The problem is NOT with you: We’ve been conditioned to believe there are limits on who can look good
And these beliefs can make you accept false narratives like...
“It’s too late for me to look and feel attractive… I should just give up and be grateful for what I have”
“Whatever it is won’t work for me because I’m not young and beautiful” (I have to ask: According to who…?)
“I need to lose 20, 30 or 50 pounds before I do anything else” ← Truth is, you can be magnetic at any size!
“Only celebrities and CEOs get to work with personal stylists—the rest of us just have to figure things out on our own”
“I’m not worth the time or investment—I’ve got more important things to do than working on myself”
“It’s superficial to want to look good” (so you ignore that desire you feel to experiment with your personal style)
“Magnetic personal style is something you (that is, other people) are born with. If I don’t have it now, I won’t ever get it, so why even try?”
If these thoughts go through your head, it's not your fault!
They’re reinforced everywhere from TV to blogs to magazines (you probably even heard 1 or 2 – or all – of them from your mom)…
But believing in this kind of lie doesn’t serve you.
These thoughts will just keep you stuck in a cycle of feeling unattractive and insecure, day after day, after day—till, before you know it, you’ve been feeling that way for years.
The good news? You don’t have to tell yourself those stories any longer.
And you don’t have to figure out how to change things on your own.
Hi, I'm Erin Mathis
And I know what it's like to lose your sense of style
In my 40s I found myself burned out, depressed, and heavier than I’d ever been…
I’d put myself LAST on the list of priorities while juggling young kids, a busy career, and riding the peri-menopausal hormonal roller coaster.
Even though I was running an International Style Company, personally I felt like I’d lost my own sense of style...and pieces of myself along the way.
I was not the version of myself that I wanted to be.
Faced with an upcoming photo shoot for our company rebrand & new website, I realized that if I wanted to be that better version of myself, I had to do something different.
Instead of waiting to lose the weight, I changed my mindset around my body: I decided to accept my body as it was and give myself a total makeover - extra curves and all.
By tapping into my true identity following our Style Archetype process, I was able to update my image in a way that aligned with my heart… including how I wanted to feel, and the opportunities I wanted to attract into my life.
I found my Million Dollar Look, and with it came a big SHIFT in my life.
My Million Dollar Look helped lift me out of my depression, breathed new life into my career...and I even had more energy for my kids.
This new version of me found the strength to cut out excess drinking, eat healthier, and start exercising. Not long after that...the extra weight dropped off.
Embodying my new heart-centered style helped lift me out of a mid-life crisis and turn the page to a brighter new chapter.
The path I followed to create My Million Dollar Look was the same one I’d learned from my mentor, Industry Pioneer Carla Mathis—It’s a path thousands of women have taken over the past 40+ years.
Our approach to personal style is based on understanding your true identity and reflecting that on the outside.
We believe that true transformation happens when you connect with your unique Style Archetype as a foundation for how you put yourself together with clothing, hair & makeup.
As co-founders of The Style Core, Carla and I have decades of experience helping women develop magnetic personal style by identifying their unique signature look.
We’ve seen countless transformations… and experienced them for ourselves
In her early 60’s, with so much more to offer, but dwindling career opportunities... A Million Dollar Look Makeover revived both Carla’s professional relevance and her confidence, reinforcing her status as an icon in the Image Consulting industry.
After my own midlife transformation, I realized with more certainty than ever that I wanted to help other women who felt stuck in the same rut—women committed to making a positive impact on the world & who knew they were destined for MORE.
Like me, these women are not content with feeling drab and uninspired with their image, they want to feel great—
To own their authentic style.
The kind of style that turns the page to a new chapter, renews confidence, and helps them magnetize the opportunities they desire...
Their Million Dollar Look.
How does it feel to own Your Million Dollar Look?
Transformational style coaching for women who want to stand out in the second half of life.
Your Million Dollar Look is a 6-month group coaching program that builds on your unique style identity to align the way you look with how you want to feel. So that you can magnetize the opportunities and relationships you desire.
After 10+ years of helping women transform their self-image by understanding their personal style and owning it, I designed this comprehensive program to provide the foundational style guidance & fun, supportive coaching you need to discover Your Million Dollar Look in a sustainable, authentic way.
Here's what's included....
✓ The 7 Foundational Steps to Style Transformation:
These video tutorials by Style Guide Erin Mathis will walk you through each of the 7 steps on the path to your Million Dollar Look.
Each module includes practical examples of the theory that’s introduced and easy-to-implement tips to help you apply the lesson to your life while incorporating your own unique flair.
✓ 8 Live Group Coaching Sessions with Style Guides Erin & Carla Mathis
On these live group coaching calls, Erin and Carla will demonstrate the practical application of each technique by reviewing the looks of the VIP participants, as curated by their Style Concierge. Do you learn best from live examples? These sessions will bring the tutorial’s lessons to life and help guide you to apply them personally.
Bring your questions to these live sessions and get feedback to develop and refine your unique style.
✓ Your Fillable Million Dollar Look Guidebook
Your Million Dollar Look Guidebook gives you one safe place to record your takeaways, progress and photos over the course of your transformational style journey.
Delivered straight to your inbox with each new video training, this resource will prompt you to engage with the content, complete the step-by-step exercises and stay tuned into how the whole process makes you feel.
✓ A Private Community of Style-Seeking Women who are also stepping into their Million Dollar Looks—just like you.
Inside our private Facebook group community you’ll find connection, acceptance and support along your journey. While others may nod vaguely at the notion of “magnetic personal style”, this group understands and will cheer you on, 1000%.
Get stuck or need encouragement? Post your questions + pics for feedback from other group participants and your Style Guides.
THE “POLISHED TO PERFECTION” BONUS:
2x “Polish My Look” Feedback Sessions with Erin and Carla ($400 value)
You’ll have the opportunity to submit 2 looks for personalized feedback from BOTH Lead Style Coaches Erin & Carla Mathis, based on the Million Dollar Look Checklist.
It’s often the final tweaks that take your head-to-toe look from “OK” to “Ah-mazing”...and this Bonus will come at the perfect time, after you’ve learned the key elements of your Million Dollar look...to help understand how to look at your look with a stylist’s eye so you can make those tweaks yourself.
When it’s time to assemble and photograph your Impact Outfits, you’ll email us 2 outfit selfies of your choice... then join us for a live group coaching session, where you’ll get personalized feedback for how to take your 2 looks to next-level chic.
You’ll walk away with practical steps whether it be refinements to hair & makeup, outfit proportion tips, fit, color adjustments and/or accessories to compliment the look. This bonus session is the perfect way for you to integrate & implement everything you’ve learned!
THE “MAKE IT EASY” BONUS:
Your Million Dollar Look Checklist
Getting dressed will never be the same—because you’ll have this cheatsheet in your (virtual) back pocket. Our Million Dollar Look Checklist can help you turn even the most boring, basic jeans & T-shirt look into an outfit that expresses your unique point of view. All in a handy, quick reference format you can refer to wherever you want.
THE “BEST ANGLE” BONUS:
The Ultimate Guide to Sultry Selfies
Because style so good deserves to be shared, this quick step-by-step training will teach you how to take GREAT full-length selfies. Use your new skills to help you assess new outfits as you go through the program AND wow your friends with the new looks you’ll be throwing together with ease thanks to the in-depth training and practical exercises inside Your Million Dollar Look.
THE “HOME OFFICE” BONUS:
5 Simple Steps to Looking Your Best On-Screen
Looking good on screen can feel like a whole other ball game—This easy-reference guidebook & checklist will help you make sure you look polished and fresh, whether you’re on a Zoom call with a colleague or about to go live on national TV.
Here's a peek at what's possible when you create Your Million Dollar Look
What does this transformational journey look like?
Curious how this goes? Here are all the stepping stones on our proven 7-step path to create YOUR Million Dollar Look:
#1: Your Authentic Identity & Style Archetype
We’ll start by digging deep into the styles that bring you the most joy. In this module, you’ll be guided through a time-tested method to discover your style core—a process that helps you bypass your head and access the heart of your authentic style.
Once you know what lights you up, we’ll start breaking down how you’re going to bring those elements into your style—and create a look that’s 100% unique & true to you.
As a result:
- Shopping and selecting outfits becomes so much easier because you can trust your own visual instincts
- You’ll understand the visual qualities that express YOU artfully & authentically
- You’ll feel a sense of delight and joy from the center of your being—and see the effects of radiating that energy to everyone you meet
#2: Your Color Palette
Color not only impacts how we feel and are perceived, it also has the power to nurture our souls. In this module, I’ll guide you through how to identify your natural color patterns and the colors that express different aspects of who you are.
Once you understand how to choose and coordinate colors in your wardrobe, you can strategically select your outfits based on the impact you want to make.
Thanks to what you learn:
- You’ll have confidence choosing which color of shoes and purse to match with your outfits
- You’ll assemble outfits in a way that relates with your natural color patterns so people see YOU and not the outfit.
- You’ll be able to clear your closet of the colors that don’t excite or flatter you and make room for the ones that do
- You’ll identify colors that satisfy your soul and start wearing them with more confidence
- You’ll know how to use colors as the cue to create your desired effect
#3: Your Body Silhouette & Most Flattering Styles
Your Million Dollar Look is structured by your body silhouette and most flattering styles. Maybe you knew them at one point, but if your body has changed the best styles to suit you have probably shifted too.
So, in this module, you’ll learn how to assess the body you have now and choose the styles that give you balance and grace.
From this point on:
- You’ll save time while shopping because you can strategically choose (and only try on) the items you know will work for you
- You can confidently clear your closet of anything that doesn’t work for the body you have now (without worrying you might miss it “someday”)
- Get ready to show up to special events with a swagger in your step—because when your clothes fit right, they can change the way you walk into a room.
#4: Your Hair, Makeup & Grooming
Find out the biggest mistakes to avoid that add years to your age and/or work against the impression you want to make—and learn the hair, makeup and grooming techniques that can make you look younger, fresher, more relevant, and help truly shine when you show up.
Stuck in a rut? Get my checklist of new hairstyle ideas to consider that countless clients of mine have used to find something new that works (plus take years off their appearance)
This module will help you:
- Move on from the makeup techniques you’ve been using since you were a teen
- Accidentally making yourself look out of date with hairstyles or makeup looks past their expiration date
- Get clear on things like the best eyebrow shape, blush placement, & lipstick color for you
#5: Your Body Scale & Proportions
When you see a woman who looks “effortlessly chic”, that’s probably because she understands The Golden Mean—the principles you’ll learn inside this module to help you find the scale & proportions that work for you. It doesn’t matter what size you are, *every body* can look beautifully balanced with the right techniques.
The lessons inside this module give you everything you need to:
- Go from looking frumpy, short and boring to polished, balanced and attractive
- Balance and draw the eye away from wide hips or thighs
- Accent your waistline or give the appearance of a smaller waist
#6: Your Face Shape & Accessories
Accessories like a great necklace or earrings are one of the most fun ways to show off who you are! If you find it challenging to choose accessories you like – or you get easily overwhelmed and end up skipping them altogether— this module will give you the knowledge you need to choose the styles that work for you.
After this module:
- You’ll understand your face shape and know how to select accessories that flatter you, opening up a whole new side of style you can explore
- You can avoid the most common accessory mistakes (when you can’t put your finger on what’s wrong, it’s these that are often to blame!)
- Get ready to have other people asking “What’s different? You look so you!” thanks to the little details that bring out your personal style
#7: Your Impact Outfits: Create Your Million Dollar Look Book
Finally, this is where you’ll bring it all together! Using the Million Dollar Look Checklist with all you’ve learned, you’ll create your Million Dollar Look Book.
Say goodbye to the days of feeling overwhelmed as you stare into a cluttered closet to figure out what to wear! From now on, you’ll start your day with your new time-saving and oh-so-satisfying routine of casually browsing all the new looks you’ve assembled and photographed on your phone – with the expert coaching of your experienced style guides.
Once you pull it all together:
- Your mornings will be streamlined as you sip a hot cup of coffee and browse through which look feels right today
- Opportunities will start to appear as if from nowhere now that you’re sending clear signals about what you want from life
- You’ll begin to embody the version of yourself who has everything she wants, and step into a new chapter with confidence and ease.
How does it feel to align your personal style with exactly how you want to feel?
I'll let a few of our past participants tell you in their own words:
Because you don't need any more shame, "shoulds" or style tips that only work for 20 year olds
This program is designed to help you find YOUR authentic style
Inside Your Million Dollar Look, you will:
Discover fun and tasteful ways to showcase your beautiful curves—your changing body’s been begging you to figure out these tips.
Find and define a coherent signature style that’s aligned with the energy you’re projecting and the impression you seek to convey.
Be taken seriously in any room. When you show up this confident, people can’t look away.
Understand the colors that make you glow and how you can use them to create exactly the impression you want to make.
Learn how to create outfits for any occasion that still look and feel great: First date? Formal wedding? Weekend away? When you start with your Style Archetype, you can show up effortlessly elegant, anytime you want.
Consistently create looks that convey your intended energy so that your style always feels fully aligned.
Figure out the fits that work best for your body type and so that you can stop playing it safe and start artfully expressing the core of who you are.
Get clear on how to shop strategically so that you can streamline your cluttered closet & style items into multiple outfits—you don’t necessarily need to buy MORE clothes, as long as you have the right clothes based on how you want to feel.
When you sign up for this transformational style coaching experience, you get:
- 7 Modules of Video Tutorials that walk you through the 7 Steps on your Path to Style Transformation
- 8 Live Group Coaching Sessions with your Style Guides Erin and Carla Mathis
- Your Fillable Million Dollar Look Guidebook delivered straight to your inbox with each new training
- The Private FB Community of Style-Seeking Women
Plus, these core bonuses:
- BONUS: Your Million Dollar Look Checklist
- BONUS: The Ultimate Guide to Sultry Selfies
- BONUS: 5 Simple Steps to Looking Your Best On-Screen
- The first 12 to enroll - THE CELEBRITY STATUS BONUS [ALL 12 ALREADY CLAIMED]
1:1 style support from a dedicated Personal Stylist using the Million Dollar Look methodology
Your Million Dollar Look includes all of the tried-and-true techniques we’ve amassed in over 40+ years of combined experience helping women like you transform their personal style—at an incredibly affordable price.
If you're wondering, "How do I know this is right for me?"
Here's a quick way to know for sure:
You'll find the true expression of your authentic style inside Your Million Dollar Look if:
You’re becoming more and more conscious of who you are and what you want out of the second half of life. And you’re committed to developing a unique, authentic personal style that will attract opportunities and relationships aligned with the new YOU.
You’ve been doing a ton of internal work lately—and now you want your external self to match your mindset. This is the PERFECT time for you to create Your Million Dollar Look because you’re already tuned into what makes you who you are.
When it comes to personal style, your existing friends and family don’t really “get it”... Even so, YOU know this work will help you look and feel your best, so you’re excited to dig in and you love the fact you’ll have the chance to connect with other style-seeking women from all over the world.
You have ideas about your style, but you get stuck when it comes to putting it all together. So you’d love to get guidance on questions like, “What styles are right for my body type? Which colors flatter my coloring? And what kinds of formal dresses won’t make me look like my mom?” ← I promise, we’ve heard it all before and we can give you the guidance you need to get unstuck & find your next steps.
You’ve got big plans for your next years and you know you can make a bigger impact when your image aligns with who you are and what you want to attract. (The world had better watch out for what you’ll be capable with a redefined personal style).
You want to create space in your closet and feel calm, clear and confident when you get dressed. So you’re ready to let go of the clutter in your closet and say goodbye to anything not in alignment with the next chapter
You’re starting a new chapter, whether it’s a new career, you’re newly single, or you’ve just realized you were sick of your old look. Because we focus on style that starts with you, you’re perfectly placed to dive in and discover your unique, authentic Million Dollar Look.
You won't find what you're looking for if:
You’re looking for someone to tell you exactly how to dress and what to wear. This is a process of exploration and discovery. I’ll lead you through with guidance and tips, but you’ll need to try things out & experiment to find what works for you.
You’re looking for a quick fix: this work takes time & an open mind. If you don’t put in the time, you won’t get the results that are possible.
You’re so focused on “perfection” that you don’t ever move into action. I can teach you the principles behind an outfit that makes your jaw drop, but you have to be willing to try things out in the real world, on your body, without getting thrown off course when you don’t turn into Gwyneth Paltrow overnight.
You expect to see overnight results. Yes, some of the tricks and techniques you’ll learn inside Your Million Dollar Look will make a HUGE difference, fast. But the true transformation in your personal style will become noticeable over time. So if you’re not willing to stay the course and take small steps every day, this isn’t the program for you.